New 7 Wonders of the World (2001-2007) was an initiative started in 2001 by the Swiss corporation New7Wonders Foundation to choose Wonders of the World from a selection of 200 existing monuments. A popularity poll was led by Canadian-Swiss Bernard Weber^] and organized by the New7Wonders Foundation based in Zurich, Switzerland, with winners announced on July 7, 2007 inLisbon. The New7Wonders Foundation is regulated by the Swiss Federal Foundation Authority as all nationwide-active foundations in Switzerland are. It was the first in a planned series of lists; in 2007 the foundation launched New7Wonders of Nature, which was the subject of voting until Nov. 11, 2011. New7Wonders Cities is the next project.

The New7Wonders Foundation claimed that more than 100 million votes were cast through the Internet or by telephone. Nothing prevented multiple votes, so the poll was considered "decidedly unscientific".^[3] According to John Zogby, founder and current President/CEO of the Utica, New York-based polling organization Zogby International, New7Wonders Foundation drove "the largest poll on record".^[2]

The program drew a wide range of official reaction. Some countries touted their finalist and tried to get more votes cast for it, while others downplayed or criticized the contest.^[2][2][3] After supporting the New7Wonders Foundation at the beginning of the campaign, by providing advice on nominee selection, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) distanced itself from the undertaking in 2007.^[4][5]

The New7Wonders Foundation, established in 2001, relied on private donations and the sale of broadcast rights and received no public funding or taxpayers' money.^[6] After the final announcement, New7Wonders said it didn't earn anything from the exercise and barely recovered its investment.^[7]